Are Web Design and Ecommerce Success Related?
People do everything online today, including shopping for food, clothing, and other essentials. Thus, there has never been a better time for starting an ecommerce business. But before you create a task for your designer for the web resource’s creation, read this article to see how web design and ecommerce are connected. In reality, the way you tweak the front-end design and UI of your resource determines how many users will stay with you. Thus, it’s vital to keep this relationship in mind and invest proper time and effort in connecting relevant web design and ecommerce ideas in your project.
How Do Web Design and Ecommerce Work in Tandem?
To understand the intricate link between web design and ecommerce, you first need to determine the goals that your resource will pursue. As a rule, websites selling something have following purposes:
- An additional channel for building your brand
- A chance to connect with your customers
- A vital sales channel
- A resource coherent with your brand identity
- A source of excellent UX for your loyal customers and new clients
How to Ensure Success with Top-Notch Design?
To help your web design and ecommerce go hand in hand for your business success, make sure to follow these steps:
#1 Opt for Simplicity
Users are so overwhelmed by numerous data sources that they want simple, intuitive experiences in shopping. Thus, you’ll do your clientele a good favor if you don’t add any multi-step instructions or a hierarchical menu. Let them complete the purchase as quickly as possible, and you’re sure to retain the lion’s share of website visitors.
#2 Follow Your Brand
If you have an established business, don’t try to change anything radically with a new website. Follow your brand’s style, color theme, and tone to give your customers a sense of coherence. They are likelier to stay with you if they get the same feel by coming to your offline shop and visiting the online resource.
#3 Take the Client’s Perspective
Many business owners make a serious mistake thinking that they know better. In reality, it is the client who decides, so web design should be done with the end-user in mind. Users are the number one priority.
#4 Focus on Quality Images
We live in times of innovation and progress, so saving money or effort on the quality of imagery is a great failure you should avoid. Modern users are savvy and spoilt for top-notch quality, so they will surely be pushed away by low-dimension, cheap images on a website.
As you can see, proper website branding and investment in the top-priority aspects enhancing the UX of your customers are key to your ecommerce resource’s success. Good luck!