Are Webinars Still a Thing?

Webinars have been dying and coming back to life a lot in recent years. In 2019, they were pronounced dead, but in 2020 they came back alongside Covid-19. But now, after the worst of the pandemic seems to be over, are they still a thing?

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Do we need webinars?

In short: yes. Webinars have been around for a while now. And what they are is easy to understand from the name alone: it’s a traditional seminar, but via the web. It’s a great way of educating yourself and a great marketing tool, too.

For marketers, they are still an amazing source of leads. In fact, it’s one of the best ways of generating leads and filtering existing ones. You might think they are a bit old-fashioned, but different people like different kinds of content. 

They also help tremendously with content creating, giving you countless ideas for new topics. 

Even better, webinars are very versatile and bring leads even after the event. And they produce nurtured leads, which means even more spending. It’s a big part of marketing for a reason: you spend little and get a captive audience.