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Best Cold Email Subject Lines

Best Cold Email Subject Lines

Cold emails are tricky, to say the least. There’s no comfortable way to go about them: they always feel a bit dishonest because you have to catch the person’s attention in any way you can. And a good subject line is the best way to do it. There’s no perfect line to get you every reply, but some methods have proven to be better than others. Here are some of the best cold email subject lines you can use.

Coming up with the best cold email subject lines

As we said, cold email subject lines are tricky. They lack personalization and thus usually get ignored. You need to grab attention, be informative and interesting without overusing usual words and phrases. 

Here are some of the best ways to grab your recipient’s attention:

1. RE: [point of interest]

This one tricks the recipient, making them think the conversation was already started. This illusion — and the interest in the subject —is paramount.

2. [Name], can we talk?

Nothing shorter than this. It also creates a sense of urgency which usually works.

3. [Name], there’s an idea

What idea? People are naturally curious, and by creating intrigue, you’re making your recipient open the email.

4. [Name], is this a bad time?

People like it when you’re being polite, and this acknowledgment that you might have chosen a bad time can help you get the response you need.

5. [Name], I found you through [Connection]

Mention a connection you have in common, and that’ll be the beginning of a mutual trust. It also means you’ve done your research. 

Those are some of the subject lines that can work. It’s up to you to find a creative way to get a response. You have to create a sense of curiosity and urgency, and with experience, you’ll learn how to find the right words in any situation.

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