Business Web Design: Top 5 Principles
Business web design is always about strategic choices, as your website will be your company’s face and the clients’ portal to purchases. Thus, you can’t rely on chance when choosing the key design elements and negotiating the development plan with your web designer. Here the team of Beluga Lab clarifies the major principles of business web design to show how you can get the most out of the website creation project.
What to Consider in Business Web Design?
When you develop an online resource for your target users and customers, you need to take many aspects into account. What will they see when coming to your website? Is your product range clear? Will the visitor make a purchase easily? With these considerations in mind, ensure the following business web design elements are present on your website.
#1 Design with Audience in Mind
Always strive for simplicity in the business web design because it’s the link between you and your clients. While your designer can propose fancy features and complex animation to make your website cool and trendy, it’s still the consumer who decides. If your users can’t find their way on the website and leave it without completing the intended action, something might be wrong.
#2 Customer-Oriented Approach
Another perspective in design is to approach the clients from their point of view, not the company. It means that you need to showcase how you can help the client instead of advertising yourself and telling how good you are. In the end, it’s the client who chooses you – not vice versa.
#3 Intuitive UI
The best you can offer to your audience is a seamless user experience. By saying this, we mean that the users don’t need to go the extra mile and do some extra effort to make an inquiry, buy something, or get additional information. Speed of page loading also contributes to a positive user experience, making all operations on the website quick and hassle-free.
#4 Simple Navigation
Wise business web design requires an in-depth understanding of what actions the visitors will take on-site. Each webpage should fit some business goal and be easily identifiable. Such design can help keep visitors engaged and interested both in the website and your offered products/services.
#5 User-Friendly Content
No high-quality web resource can emerge without proper regard for its content. User-friendly, valuable, and SEO-optimized content is the spice your recipe needs to make visitors pleased. Thus, invest enough time and effort into the creation of catchy and informative service pages, a useful blog, and other content elements that may be of potential interest to clients.