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Custom Ecommerce Web Design vs Template

custom ecommerce web design

If you consider setting up your ecommerce business website, the first milestone that you are going to face is the choice between custom ecommerce web design and a template. The controversy around this topic is still alive, regardless of the apparent advantage of one of the options. Today, we want to bring up a question again and explain the pros and cons of each approach.

Custom Ecommerce Web Design vs Template

Since a template is a wide concept, the first step here is to understand what it means in terms of ecommerce web design. Just to remind you, a template (or templated website) is an ecommerce website design with pre-built patterns and features that you can use immediately after choosing a desirable option. A striking example of how the template system operates is WordPress that includes a ready-made list of templates for a user from the very beginning.

Custom ecommerce web design is different in this regard. For the most part, it’s developed from scratch by a professional ecommerce design company. Here, we have a more complex and elaborate approach to website creation as there are no pre-built patterns to use. In most cases, it is a custom-built design created according to the client’s specific needs and requirements.

Pros and cons of a template

No matter how you look at it, a template has fewer advantages than a customized web design. In consequence, you should expect several crucial downsides that make the whole difference.


  • suitable for low budgets
  • shorter development time
  • super easy in usage


  • unoriginal
  • SEO-unfriendly
  • unresponsive
  • highly limited in functionality
  • less supportable

Pros and cons of a tailor-made design

As for custom ecommerce design, it has a more comprehensive set of advantages that you should keep in mind when making a choice. Taking into consideration its pros and cons, the whole picture with the comparison becomes as plain as a pikestaff.


  • one-of-a-kind design
  • a vast range of ecommerce design elements
  • SEO-friendly
  • highly supportable
  • alterable and adaptable for future development
  • 100% responsive
  • advanced functionality


  • longer development time
  • more expensive


With this being said, we can once again observe a truthful overview of these two approaches. A template is a more affordable option, but a custom ecommerce web design is a much better choice in all other aspects. If you want your online store to succeed, then you should probably spend some more money and time to make it shine.

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