Ecommerce Design Elements That Will Improve User Experience
No one will argue with the fact that ecommerce has revolutionized trade, making products easier to discover and bringing the marketplace to our homes and offices. Over the recent years, lots of companies have expanded their businesses into the online game industry or moved from being physical to Internet-based completely. Ecommerce is booming today, but things are not as simple as they may seem. If you want your business to succeed online, you need more than just a big idea and an attractive website created according to the latest web design trends. You need your site to be as user-friendly and engaging as possible. This is where ecommerce design elements come into play.
Ecommerce design elements that make a difference
When it comes to creating an ecommerce web design for your online store, every detail matters, but there are several ecommerce design elements that are of particular importance. Below is our list of those that can improve user experience and increase your online sales greatly.
1. Easy and useful site navigation
Make sure your customers can quickly find what they are looking for in your online store. To make site navigation easy and useful, you need to organize products into logical categories and subcategories that will be convenient for your customer.
2. High-quality images with a zoom option
Use high-quality images to show your product from different angles. Add the images of any unique or important features. You can also show your product in real-world situations for a more emotional connection with the customer. Don’t forget about the zoom option!
3. Customer ratings and reviews
In addition to having a feedback form and/or customer reviews on each product page, it is a good idea to show customer ratings. You can even show them various product features to improve user experience and build trust.
4. Related products and accessories
To show related products is another great ecommerce design element that will work for you. Show popular products, related accessories, and items viewed by other customers at the bottom of each product page.
5. Call to action
Three to five slider images with calls to action on your ecommerce homepage can make a big difference. However, if you want them to work, ensure that they contain relevant content that is interesting to the customer. For example, these may include unique aspects of your company/brand, sales promotion, and your hottest products.
Beluga Lab will gladly help you with the ecommerce website design. We have extensive experience in creating ecommerce sites, and we know how to make your online store a huge success!