How To Create a Website Design Brief

Working with clients can be daunting. So much to think about, so many questions to ask. How to remember them all? How to get an idea of a scope? A website design brief can help you with all of that. Today we’ll tell you all about it.

Read also: How Long Does It Take To Design A Website?

How to create a website design brief

For first-timers, creating a website design brief can be hard; however, it sounds a lot harder than it really is. Essentially, it’s a document that indicates your project’s objective, goal, and requirements. Moreover, it’s a roadmap to help you understand the scope of the task better.

What does the website design brief usually include

First of all, it’s there to identify the goal of the site — its purpose. You can’t create anything without knowing your target audience, content, and area. What do your clients want to achieve? A portfolio site is vastly different from eCommerce. 

What are the key performance indicators (KPIs) for the website? What do you want your website’s visitors to do?

Which CMS is the best for the website, and which hosting and plugins should you use? 

These are just some of the questions you’d like to ask. Doing so will let you steer clear of any misunderstandings or problems further down the road. In fact, many beginners are so eager to start working they say “yes” to everything. However, that is a recipe for disaster.

When drafting a website design brief, including a comprehensive overview of the project’s objectives, goals, and requirements is important. Additionally, the document should cover details such as the target audience, budget, deadline, scope of work, technical requirements, and other relevant information to help the designers better understand and meet the project’s needs. The brief serves as a roadmap to guide the client and the designers throughout the process, ensuring everyone is aligned and working towards the same goals.