How To Find Competitors’ Keywords?

“Know your enemy” is a dramatic yet not irrelevant phrase in the world of SEO. Keywords optimization is critical, and the best way to be better than your rivals is to find the keywords they are using. Here’s how you can find competitors’ keywords.

How to find competitors’ keywords?

Smart use of keywords can help you optimize your content and improve your website’s visibility. Before you even start, you should identify your competitors: who are they, and what makes their website tick. Sometimes you might already know the main rivals. If not, use Google to search for specific websites in your niche. Compile a list of similar websites of successful companies in your area.

Then make a list of their domains and open Ubersuggest. Select TOP SITES and paste the domain of your competitor to see their top pages. Below that, it also displays the keyword they are ranking for and their position on SERP. You also can view the sites they got backlinks from.

There’s also another way of finding the keywords.

Using the method we mentioned above, find about ten competitors. Then, you open Excel or Numbers and paste ten of the latest blog post titles. Find the keywords they are targeting by looking at meta descriptions and titles, and put them next to the post title in the spreadsheet. You’ll end up with a set of about forty seed keywords which you can then enter in your keyword planner.

Speaking of planners, you should make use of keyword research tools. The most popular ones (Ahrefs, SEMRush) cost money, but you can also use Google Keyword Planner. All you have to do is enter your competitor’s address and use the tool to find the keywords they rank for.

Another way to identify keywords is by reviewing the content they share. Take a peek at their blog on social media. What hashtags are they using, and what content seems most popular? You can use this information to optimize your content and plan for the future.