Key Secrets to Law Websites Design
Promoting a law firm online may seem hard at first. Legal services are pretty costly, so people try to find a competent lawyer not online buy locally and through referrals. However, with the pace of the digital revolution, legal businesses are also beginning to master the online space. So, you can achieve unexpectedly good results in digital marketing with wise solutions implemented in law websites design. Here are some tricks to use on your website.
Place Your UVP First
The law firm’s UVP is the kernel of your appeal to visitors via law websites design. Your UVP shows whether you understand the target clients’ main concerns properly, whether you deliver relevant services to resolve their concerns, and whether you can deliver value overall. So, don’t treat the UVP light-heartedly; it’s your first (and sometimes last) point of contact with prospects.
Make It Functional and Accessible
Internet users are spoilt for choice today, having a realm of simple and user-friendly resources at hand. So, your website will be a success only if it beats the functionality standards with easy navigation, a clear sitemap, a well-designed search function, and cross-platform compatibility. Accessibility is meant to simplify access for people with disabilities, poor eyesight, blind people, and those with motor dysfunctions. Simple ways to maximize accessibility include customizable font size and audio versions of the text.
Include All Vital Pages
Nobody hires a law firm without learning as much about it as possible. You need to arouse trust first, and then ask for money. So, for the visitor to get all information about your business from the website, you should include “About Us” and “Biography” pages to tell your story, the “Home” page with the UVP of your firm, the “Services” section with a neat list of all services, and a “Contacts” page helping your visitors get in touch with you.
Take Advantage of Referrals
Don’t be shy to ask clients for referrals; word of mouth spread by real clients is the best advertisement you might find online or offline. A simple trick to boost referrals is to register your firm at online law directories and review portals where people can share their experiences. Social media is also a powerful source of good publicity.
Law Websites Design Makes a Difference
As you can see, the efforts to grow your online legal business are not that extensive. The only thing you need to do is plan a digital strategy carefully and deliver relevant, competent content to visitors. Counter to the common opinion, promoting a law firm online is fully possible, and you can take advantage of numerous web design tricks to reap more online visitors and customers.