Latest Trends in Website Layouts
A website layout is one of the key web design characteristics determining its functionality and user-friendliness. Website layouts vary depending on the topic and industry, but there are some key trends of 2021 worth mentioning. It is expected that these trends will continue to define web design in the upcoming year.
2021 Website Layouts: Key Trends
In 2021, website layouts have significantly varied in terms of complexity and color. On the one hand, there is increasing use of visually appealing graphics. The following examples can be found in thousands of new and updated websites:
- Cinemagraphs
- Vivid layers of color
- Retro design
- 3D elements
- Gamification
All these website layout methods make websites more memorable, approachable, and visually pleasing.
Another trend of this kind worth mentioning includes handmade graphics. Colorful, imperfect, and somewhat childish, they communicate a sense of personality and relatability. Companies willing to build trusting relationships with customers may benefit from using this approach to website layouts.
Creative scrolling is also a noteworthy layout trend. As users scroll down the page, they see how the page, images, photos, and videos transform. It creates a sense of continuity and makes the website experience more interactive. Immersive, 3D effects make visitors stay longer, increasing your chances of attracting their attention to your products and services.
On the other hand, there is also a tendency to simplify website layouts. People are growing increasingly stressed, anxious, and tired of the immense body of information they find online. Therefore, some websites chose to use minimalistic layouts. This approach is about quality, not quantity, so websites using it should be able to offer meaningful content to attract the audience. For example, an ecommerce website selling products that speak louder than words can benefit greatly from the minimalism design.
Contrary to the common misconception, minimalist layouts are difficult to create because they have more demands:
- Creative use of fonts
- User-friendly interface
- Memorable graphics
- Well-thought color schemes
- Hidden navigation
Tips to Remember
Whatever website layout you choose for your website, make sure it’s relevant and suitable. It should align with the products and services and communicate a specific brand image. For example, if your target audience includes teenagers and students, make sure your website is visually appealing and interactive. Finally, do not try to keep up with the trends if you already have a well-functioning website. You can add minor changes here and there to update the website and make it look more up to date.