Local SEO: What is it?
When you Google “best sushi in town,” the search engine already knows what town you mean. Otherwise, what use will it be? In short, that’s what local SEO is all about — showing geographically relevant results. Today we learn all there is to learn about it.
What is local SEO
For most business owners, being able to find local clients is really important. But for people to find your website, you have to use location-specific search optimization. It is especially important for stores, restaurants, and venues. Global eCommerce stores with worldwide operations don’t need local SEO though, but most businesses do.
Is there a difference between local and your standard SEO? Not really. The general gist is the same, and the principles you know still apply. Just remember that with local SEO, you care about the specific demographic. Your task is to inform Google about your business’s location.
That, in turn, makes your company more visible to local clients. It doesn’t require more money from you, and, if done right, you will see an increase in organic search results.
If you want to know more about how to do local optimization right, make sure you read all of Google’s guidelines. You have to meet search intent and feed Google relevant information about your location. Also, make use of Google My Business, which is essential for any business striving for more visibility.