Newsletter Platforms: The Best Ones For You
Finding clients is essential, but what does it matter if you can’t retain them? Finding loyal customers is a science, and the simple truth is it takes a lot of work. The most important part is staying in touch and never letting go. That’s why newsletters are so effective: they are a way to connect with your audience and keep reminding it about you at certain intervals. For this to work, today, we explore various newsletter platforms.
Newsletter platforms — which one to choose?
Mailchimp
Quote a known name, Mailchimp is ubiquitous among marketers — and for a good reason. It is one of the most convenient and powerful tools for email campaigns. There are also a ton of newsletter templates and a free plan with up to 2k contacts, which, admittedly, is not much. Thankfully, paid plans are not expensive, especially for what Mailchimp has to offer.
Revue
Revue is there to make your life easier. Owned by Twitter, it’s incredible how easy it is to set up, and all work can be done in the browser. It’s not as feature-rich as some competitors on the list, but it’s swift and easy to use. It’s free for as long as you don’t earn actual money.
GetResponse
A true veteran, GetResponse has been around for a while, and it’s still one of the best options out there. Intuitive UI, lead scoring, automation workflows, A/B testing tools… it has it all. There’s also a free plan, but 500 contacts is hardly enough for anyone. Still, it’s a decent option for smaller businesses as the amount of newsletters is unlimited.
Substack
Substack is very easy to use and offers a genuinely excellent UI. The main idea is to save you time as everything can be set up in minutes — design, too. The platform also has tons of analytics tools — and you know how we love those. Basically, if there’s anything you want out of email marketing (not counting formatting options, which are quite poor), Substack has probably got it.
TinyLetter
The name suits this one perfectly, as it’s pretty straightforward. Its UI looks like Gmail, and working with it is about as easy. There are a lot of formatting options, though — at least more than Revue and Substack have. But when it comes to analytics, don’t expect much. Overall, TinyLetter is more of a learning tool than a complete package as it doesn’t let you actually earn any money — for that, you’ll have to go with MailChimp, which owns the platform.