SEO Web Design: What Is This Concept About?
Search engine optimization (SEO) and web design go hand in hand in the development of a user-friendly, effective web resource that your target audience can find online. In a nutshell, SEO web design stands for SEO-friendly web development following specific rules and laws. So, how to make your website SEO-friendly? What principles should it follow to result in better conversion and better traffic? Here is an ultimate guide for your use.
SEO Web Design Principles
First of all, you need to keep in mind that your business success depends on how easily your target customers can locate your website online. This can be achieved only with good search rankings, which result from effective SEO web design optimization. Let the search engine crawlers see your resource by following these steps.
#1 SEO-Friendly Site Navigation
When creating a site map and designing its navigation, don’t go for Flash as it’s very crawler-unfriendly. You can achieve the same visual effects with CSS and JavaScript, while your SEO ranking will improve dramatically.
#2 Crawler-Friendly Content
Search engine spiders, or crawlers, have specific preferences in terms of content audits. Thus, if your content is crawler-optimized (with proper subheadings, paragraph organization, etc.), you can achieve much better SEO results.
#3 Search-Friendly URLs
For the crawler to scan your website and create its map, they need to understand your query strings. An excellent way to boost your SEO web design is to categorize the content and produce a clear, understandable hierarchy of content sections.
#4 Alt Information for Images
Don’t underestimate the power of Alt tags for your SEO web design. Images can also say a word in your SEO efforts, so by including the properly written, keyword-optimized descriptions for your images, you can achieve unexpected SEO visibility gains.
#5 Unique, Valuable Meta Data
Meta tags have been underestimated by many recently, but they still work well (though not the way you expect them to). While meta titles stuffed with keywords don’t do your website any favor, a well-written meta description is the primary guide of target users to your website. The first thing a person Googling some product or service sees is the snippet of your website. Thus, it depends on you how good and relevant it will be.
#6 Proper Use of Tags
Once your text is properly organized with H1-H6 headings, the crawler can comprehend the content structure better, thus ranking your content higher. Needless to say, keyword-optimized heading tags can move your website up in Google ranking.