Social Commerce in Custom Web Development
Social media has taken the lead in many businesses’ marketing and sales strategies. They have a huge potential for attracting new customers to services and products. However, social media traditionally acted as a channel for initial contact, leading people to the business’s official website or e-store.
Today, marketers have figured out a new approach to social media marketing that simplifies the sales funnel. It is referred to as “inverse” social commerce. Here is a brief introduction to the technology for forward-looking businesses.
What Does Social Commerce Look Like?
Once you approach social commerce from the viewpoint of custom web development, you need to know what task to give to your tech specialists. So, which features does this technique possess?
#1 Ultimate Mobile-Friendliness
Most social media users approach their accounts from mobile devices, which become the primary channel for businesses. Thus, you need to design with mobile-friendliness in mind to make new user access simpler.
#2 Broad Customer Outreach
With a seamless omnichannel presence, you increase your business outreach. The number of active social media users is huge and growing, giving you an unrivaled competitive advantage.
#3 Shorter Time-to-Purchase
Once the social commerce feature is integrated into your ecommerce architecture, users will need to take fewer steps to purchase a product or service. Simplicity is sure to increase the number of satisfied customers, producing a broader positive effect on your revenue.
#4 Better Targeting
Social media is first of all about personalization. So, you can achieve greater targeting of your customers by customizing the social commerce settings. Users directed accounts relevant to their interests are sure to buy more and leave your website satisfied.
#5 More Trust
Using a familiar channel to purchase goods or services is easier than trusting a new app, website, or provider. Thus, people are more willing to buy something through channels they know well, which are their social platforms.
How to Do Custom Web Development with Social Commerce in Mind?
So, as you can see, social commerce has a huge potential for your business. You need to integrate it into the architecture of your web resource, which is done by a custom web development expert. Specify that you need social commerce UI elements, such as scrollable feeds, the ability to log in to the business website via social media, the function of likes and comments, tagged images, and story publishing functionality. You’ll quickly see a boost in your resources’ traffic and higher sales generated by user activity.