Call us: 855-823-5842

Twitter Vs Mastodon: Does This Social Network Have A Future?

Twitter Vs. Mastodon: Does This Social Network Have A Future?

If you work in marketing, you have to know where the users are going. And at the end of 2022, they seem to be going anywhere that’s not Twitter. I am exaggerating, of course, but you can’t deny that Elon Musk’s new plaything has lost quite a few notable names. And where are they going? Sometimes nowhere. Sometimes, they choose the closest best thing, which seems to be Mastodon. But what is it, and is there really a Twitter vs. Mastodon fight on our hands?

Read also:

Twitter vs. Mastodon: Nature abhors a vacuum

Let’s get this straight: Twitter is very much still alive and still in the game. It’s still a behemoth, and that’s not changing soon. But, as it happened with Facebook, many big-name users are starting to feel iffy about the whole thing. It’s hard feeling optimistic about a network run by a hyperactive billionaire with questionable morals. And that’s where Mastodon comes into play: created in 2016, it touts itself as a decentralized, free, and open-source social media that’s kinda like Twitter but not really.

Being open-source, it first garnered positive comments and then negative ones. Why? Because as a platform, it can be used by everyone, including right-wing groups. But that’s what being free means, and Mastodon stands by its philosophy.

What’s different? First of all, Mastodon doesn’t use algorithms to promote posts; all of them are in chronological order. There are no ads, too — the platform is crowdfunded. It looks like Twitter, but the general feeling is different: it’s separated by servers with their own rules and communities.

Twitter vs. Mastodon? Not anytime soon. That means there’s no real reason to think about changing your marketing strategy: it’s too niche of a platform to care about. For now.

To receive a free, no obligation consultation for your project contact us today.
You will receive a professional evaluation and quote on the same day,

Get a Free Quote!
Contact Us
Say Hello!
Thank you for taking the time to fill out this form. Your project is in good hands now!