Web Design For Small Businesses — Dos And Donts

A decade ago, small businesses could survive without a web presence, but not anymore. Now if you’re not online, you don’t exist. Creating a Facebook account or a barely functioning web page is not good enough, either. Today we’ll discuss everything about web design for small businesses.

Web Design For Small Businesses — Dos And Donts

A small business requires a small but focused website. It must serve a specific purpose without being overloaded with needless complex features. Too often, such websites try to imitate the bigger ones only to fail miserably.

Often, small business websites target a specific audience. Sometimes only in one city. So while more prominent websites try to appeal to as many people as possible, a smaller local store must appeal to a specific crowd.

Don’t try to overload your site with features you don’t need; instead, strive for simplicity. Every site must have a contact form, a sign-up form, or a booking system. Once again, think of what you need, not what others do.

Common mistakes

Some mistakes are bound to happen but remember the bare minimum.

First of all, ensure your page is mobile-friendly. Chances are, your first visitors will be using a cell phone.

SEO is also important, especially local SEO. People will look for stores near them, and that’s your chance to find your audience. SEO is much more important than looks, and while a good-looking website is always a win, there are more important aspects.

CTAs. Calls-to-action can make or break your landing page. Remember to motivate your visitors and make them do exactly what you want them to do. Don’t just describe — inspire and motivate.